Ustwo Games Takes a ‘PC First’ Approach After Netflix Exit

The Rise and Fall of Monument Valley 3

Picture this: you’re all excited about the latest game in the beloved Monument Valley series, which launched on Netflix in December 2024. It had a brilliant marketing campaign, lots of hype, and then—poof! Six months later, Netflix decides to pull it from their platform like a bad magician. Well, that’s exactly what happened, and it left Ustwo Games scratching their heads wondering why they put all their eggs in that basket.

Ustwo’s Bold New Direction

After the Netflix debacle, Ustwo’s CEO, Maria Sayans, announced that they would be shifting gears to a ‘PC first’ strategy. Sayans explained that being seen as a mobile-first game limits a studio’s potential. You know, it’s like trying to run a marathon in flip-flops—possible but not ideal! By focusing on PC from the get-go, Ustwo believes they can forge better relationships with their audience and communities.

Sayans pointed out some eye-opening stats about how mobile gaming can sometimes box developers in. “There’s only so much you can do on PC and consoles when you’re stuck in the mobile trap,” she said. It seems like they realized they were holding back their creativity by prioritizing mobile platforms.

So, what’s next for Ustwo? They want their games to be multiplatform right from the start—no more running the mobile gauntlet first before finally getting to desktops. It’s like saying, “We’re not waiting for the right moment; we’re creating it!” And honestly, it’s about time they did! Especially considering that the gaming world is a wild west of opportunities waiting to be grabbed.

So, here’s to Ustwo and their journey towards a bright PC future! While we wait for their next mind-bending, perspective-twisting adventure, let’s keep our fingers crossed that this time around, they won’t get left high and dry again.